Rebekah Bastian

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Rebekah Bastian

Rebekah Bastian is a strategic product executive and corporate culture leader. Coming over from Microsoft in 2005, she helped to build and grow Zillow from a stealth pre-launch startup of 20 employees to a $13B+ market cap company of over 5,000 employees. She served as vice president of product and vice president of community & culture at Zillow before leaving to co-found OwnTrail in 2020.

As CEO and Co-founder of OwnTrail, Rebekah built a social timeline platform that helps people navigate their personal and professional lives. OwnTrail was acquired by Teal in 2023. In line with this theme, Rebekah’s first book, Blaze Your Own Trail, was released in February 2020 with Berrett-Koehler Publishers and won a Gold IPPY award.

Most recently, Rebekah served as SVP of Product & Marketing at Glowforge, where she led product innovation and marketing strategy for a category-defining hardware and software company. At Glowforge, she applied AI to scale team efficacy and improve revenue per employee, while driving growth across both consumer and education markets.

Rebekah writes articles in multiple publications including Forbes.com, and is a sought-after speaker on topics such as social impact, career navigation, building AuthenTech companies, and the future of work. She has been recognized in the Puget Sound Business Journal 40 Under 40, the Inman 33 People Changing the Real Estate Industry, and the Female Founders Alliance Champion Awards.

During Rebekah’s 25+ years as a product leader, she has started a listing feed program to import millions of real estate listings, spearheaded a cross-platform suite of mobile apps, created and led the product org for Zillow’s Premier Agent business – responsible for more than 70% of company revenue – and led evolving revenue models for eCommerce and sales platforms. She also managed and led the cross-brand digital advertising integration after Zillow acquired Trulia – a complex multi-team effort that was completed three months ahead of schedule without negative business impact.

Rebekah has served on several nonprofit boards, currently serving as secretary of the board of directors for Bellwether Housing. She also serves as an advisor to technology startups, providing direction on product strategy, business models, analytics, scaling, and org management.

Rebekah earned her Masters of Mechanical Engineering from UC Berkeley and Bachelors of Mechanical Engineering from the University of Washington. She is also an angel investor, a mother to two boys, and an aerial acrobat.

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